The audience

All Grant Thornton UK employees.

 

The challenge

During late 2007 Grant Thornton merged with Robson Rhodes creating the world’s 5th largest accountancy and financial services business. As part of the merger, amongst other things, there was a brand and communications review. GT wanted to completely overhaul the look and feel of their internal communications. The start point was the existing quarterly business briefings which were to reflect the new above the line brand and deliver the news in a fresh and more engaging way.

 

The solution

Great attention was paid to the graphics, music, grading and cutaways to make sure that this video and its subsequent editions have a contemporary but classic look and feel that reflect the professional and personal nature

of the GT offering as well as its inclusive

and friendly culture.