The audience

All AXA UK employees.

 

The challenge

AXA wanted to deliver a simple but long term communications project across the UK business that showed their Vision and Values in action. The overriding sentiment was/is trust and this needed to be central to the messaging.

 

The solution

We developed an internal poster campaign featuring people from every area of the business and how their stories of attentiveness, availability or reliability, positively impacted on them, their teams and their customers. The executions were designed to work with copy and positioning lines that were developed to shorthand the high

level message.